Tuesday 14 July 2020

Apple Maps is Still Trying to Stick it to Google Maps

Apple and Google have been in direct competition with each other for a number of years now, and when Apple came out with their own mapping app, the gauntlets were dropped. But what hope did Apple have against Google, the industry leader, and how long could they keep up their fight before caving in and going back to using Google Maps? Well, quite some time it turns out, and they’re not about to slow down either.


Launched alongside iOS 13 in September 2019 was Look Around, a new feature within Apple Maps that emulates Google’s ever so popular Street View. Of course, at the time of its launch Look Around was limited to San Francisco, but Apple users are starting to notice rollouts for other major US cities, including Boston, New York, and Philadelphia. Alongside street-level photography, when Look Around is displayed in full screen Apple displays Yelp listings and other data on real-world buildings and monuments in the area. Some have also noted that street level photography in Look Around is superior to that in its rival Google Maps.


To date, Look Around has become available in the following cities:
  • San Francisco
  • Los Angeles
  • Houston
  • Las Vegas
  • New York City
  • Honolulu
  • Boston
  • Philadelphia
  • Washington, DC


Apple still has a lot of catching up to do, obviously, but the development has been much welcomed by die-hard Apple fans waiting for the feature to become available in their area.

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